|Source: Wikimedia Commons Bukk|
The whole thing happened in less than 11 minutes.
Not all of your small business leads will come from social media, but when they do, response time is crucial. Be slow on the uptake, and your customers will move on.
But when you constantly monitor social media, you might miss a lug nut. Psychology experts in media like Eli Brown agree that social media multi-tasking is a myth that costs hundreds of billions of dollars each year in the form of lost productivity.
So how do you serve current clients without missing new ones? Here are some ways to respond to new leads, while keeping up with your current customers:
- Use Alerts - If your line of work allows, set email alerts so you know right when a potential customer comments on a post or sends you a message. That way you only have to monitor one thing, your email, instead of multiple social media accounts.
- Time Posts - Many social media sites allow you to write a post, then have it appear later, when traffic is heavier. This means you can devote off work hours to write a few posts, then time them to appear later, when your customers are looking, and you are working.
- Consider Hiring Help - Let's face it, following all social media accounts can be overwhelming, even for the professionals. Running a small business with limited resources often necessitates bringing in help for things like marketing, even if it is just temporarily.
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